NON-COMPLIANT DEMO Ad demo. The mock ads break Google Ads and Meta policy. Scroll for a can-say vs cannot-say reference. Findings at the bottom.
A Apex Regenerative Wellness Fictional demo clinic

Paid Ad Landing Page

Reverse your arthritis, MS, or Parkinson's with regenerative medicine.

This is the page a non-compliant clinic sends paid traffic to. The headline alone would get the ad account suspended. Enter your condition below and our team will guarantee you a treatment plan that works.

The Ad Creative Driving Traffic Here

Two mock ads, one Google search style and one Meta feed style, each carrying typical policy violations.

GOOGLE SEARCH AD

Cure Your Arthritis, Stem Cells That Work

FDA-approved stem cell therapy. Guaranteed results or your money back. Limited slots, book today.

Book Now
[ before and after photo: patient walking again ]

META FEED AD

Still living with chronic pain?

Our patients threw away their wheelchairs. Rated 5 stars by 1,200 verified patients.

Learn how we cure pain

Get Your Custom Treatment Plan

Get my guaranteed plan

Mock form, disabled. Collecting health condition data for ad targeting is the issue being demonstrated.

Google Ads: what you cannot say, and what you can

Google bans ads for speculative or experimental treatments, including most stem cell, exosome, and PRP therapy. Educational framing is the path that survives review.

Do not say

"Cure your arthritis with stem cells."

Compliant

"Curious about regenerative medicine? Learn what the options involve."

Do not say

"FDA-approved stem cell therapy."

Compliant

"Schedule a consultation to discuss whether a treatment may be appropriate."

Do not say

"Guaranteed results or your money back."

Compliant

"Every patient is different. Outcomes vary."

Do not say

"Limited slots, book today." (urgency on a medical decision)

Compliant

"Request information when you are ready to learn more."

Meta (Facebook and Instagram): what you cannot say, and what you can

Meta prohibits implying you know a person's medical condition, before-and-after health imagery, and sensational health claims. Targeting by health condition is also restricted.

Do not say

"Still living with chronic pain?" (implies knowledge of the viewer's condition)

Compliant

"Learn about regenerative medicine and how it is studied."

Do not use

Before-and-after medical photos implying an outcome.

Compliant

Neutral clinic or educational imagery with no implied result.

Do not say

"Rated 5 stars by 1,200 verified patients" (unverifiable, plus review-rule exposure).

Compliant

Omit star claims in the ad. Let honest, disclosed reviews live on third-party platforms.

Do not do

Collect "which disease do you have" to build targeted audiences.

Compliant

Ask only what you need to answer a general inquiry. Keep health data out of ad targeting.

Scanner Findings

10 VIOLATIONS

Landing page and ad creative combined. The reference tables above show the compliant rewrites side by side. The findings here log each flagged item against the platform rule.

1

"Reverse your arthritis, MS, or Parkinson's"

Google + Meta // disease targeting + cure claim

Naming specific diseases and promising reversal with an unapproved therapy is prohibited on both platforms and reclassifies the offering as an unapproved drug.

Compliant alternative: "Learn about regenerative medicine options" with no disease names and no outcome promise.

2

"guarantee you a treatment plan that works"

FTC + platform // guaranteed outcome

Guaranteeing that treatment "works" is an unsupported efficacy claim.

Compliant alternative: "We will review your inquiry and explain the options. Results vary."

3

Google ad headline: "Cure Your Arthritis, Stem Cells That Work"

Google Ads // speculative treatment + cure claim

Google does not allow ads that promote unproven stem cell treatments or make cure claims. This headline would trigger suspension.

Compliant alternative: "Regenerative Medicine, Learn the Options."

4

"FDA-approved stem cell therapy"

FDA misrepresentation

Outside specific cord-blood uses, stem cell therapies are not FDA-approved. The claim is false.

Compliant alternative: remove. Do not assert FDA approval that does not exist.

5

"Guaranteed results or your money back"

Guaranteed outcome

A money-back guarantee tied to a medical result still implies a guaranteed outcome.

Compliant alternative: "Outcomes vary by individual."

6

"Limited slots, book today"

Google Ads // urgency on a medical decision

Artificial urgency pressuring a health decision is specifically discouraged for medical advertising.

Compliant alternative: "Request information when you are ready."

7

Before-and-after image: "patient walking again"

Google + Meta // before/after implying medical outcome

Before-and-after health imagery that implies a result is restricted on both platforms.

Compliant alternative: neutral educational or facility imagery with no implied outcome.

8

"Still living with chronic pain?"

Meta // implying knowledge of personal health condition

Meta prohibits ad copy that implies or asserts knowledge of a person's medical condition.

Compliant alternative: "Learn about approaches to joint and pain health."

9

"Rated 5 stars by 1,200 verified patients"

FTC 2024 Reviews Rule // unverifiable review claim

An unverifiable aggregate review claim inside an ad is both a platform and an FTC concern, especially if any reviews are incentivized or fake.

Compliant alternative: drop the star claim from ad copy and keep genuine, disclosed reviews on third-party platforms.

10

Form field: "Which disease are you trying to treat?"

Meta + HIPAA // collecting health condition for targeting

Capturing a specific health condition to feed ad audiences raises sensitive-data and HIPAA concerns and is restricted by the platforms.

Compliant alternative: collect only what is needed to respond to a general inquiry, and keep health condition data out of ad pixels and audiences.